Workshops will be held on 1st October 2019. Attendance is by invitation — prospective attendees should follow the expression of interest or position paper process as specified and managed by each workshop’s organisers. See each workshop’s individual website, listed below, for submission and attendance details.
Workshop 1: Measuring Holistic User Experience: Keeping an Eye on What Matters Most to Users
Workshop 2: Scrappy User Research: How to Get Feedback in 24 Hours or Less
Measuring Holistic User Experience: Keeping an Eye on What Matters Most to Users
Organisers: Evelyn Tio, Heidi Toussaint, and Dawn Shaikh
When it comes to how we define success metrics for our products, teams often leave out the user. Daily active users, conversion rates, % uptime, CSAT – these are all important metrics to keep track of from a product and business perspective, but none of these fully capture the user’s perspective. They don’t give insight into what users care about and what they’re trying to achieve. With qualitative research, we gain a deep understanding of what matters to users, but these insights are often quickly forgotten by product teams. In this workshop, we’ll introduce Critical User Journeys (CUJs: important tasks your user needs to be able to complete) and Experience Outcomes (XOs: your user’s fundamental emotional needs) as tools that will enable product teams to prioritize based on what matters to users.
Scrappy User Research: How to Get Feedback in 24 Hours or Less
Organisers: Megan Torkildson, Denise Su, and Aditi Bhargava
Demands of the fast paced tech industry can leave little time for rigorous UX research. Some teams may not even have dedicated UX researchers or access to users. This workshop will focus on teaching various research methods to apply in 24 hours or less, at any phase of the product life cycle. We will demonstrate how to apply four methods; heuristic evaluations, cafe studies, surveys and remote user testing. These methods have been successfully used to provide immediately actionable results for our teams.