Monday, 09:00-18:00

Room: Auditorie 1.008, ACM 15 (Aalborg University, A.C. Meyers Vænge 15, 2450 Copenhagen)
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Mobile UX: Breaking the Glass to Richer User Experiences

Time: 9.00-11.00

  • Simon Robinson (Swansea University, UK)
  • Matt Jones (Swansea University, UK)

Apps are changing the world. If you work for a bank, an airline, an art gallery or a even a local coffee shop, you will probably have helped create an app to connect and transact with your customers and visitors. As users, we consume these bite-sized chunks of digital goodness vociferously, with some estimates putting total app downloads to date to over 100 billion. People find them effective, satisfying and enjoyable. Meeting their needs, filling dead times, solving their problems. So, why are we running a tutorial that argues for some new thinking?
We celebrate the success that is apps, services and the ecology of mobile devices; but, we want to ask the question: what do the current approaches to mobile interaction overlook? Is there more to user experience than can be expressed through todays headsdown, glass blunted and me-centered reality? The job this tutorial attempts to do is to connect the great app innovation that is out there with the sorts of alternative thinking that have been brewing in university and industry labs for several years.


Patents as Business Assets for the Mobile Industry

Time: 11.30-12.30

  • Simone Frattasi (Patrade A/S, Denmark)

The tutorial will introduce the audience to the realm of intellectual property rights. Besides a quick overview on utility models, designs, trademarks and copyrights, the session will mainly focus on patents. What is intended as a patentable invention will be illustrated together with details on the criteria of novelty and inventive step applied to an existing product (in this context, the notion of software patents will be touched upon). Afterwards, the underlying motivations relative to why a company or an individual should patent will be exposed against and in combination with publication and secrecy. Finally, the life-cycle of exemplary patents will be presented together with an overview of the main patent conventions, so as to open the discussion on strategic and commercialization aspects of patenting such as transfer and license.


Mobile Persuasion for Health and Safety Promotion

Time: 13.30-15.30

  • Luca Chittaro (University of Udine, Italy)

Scholars in the traditional persuasion area as well as in the younger persuasive technology area advocate mobile apps as a very promising tool to promote healthy and safe attitudes and behaviors in users. However, creating an effective and successful mobile app in the health and safety domains requires a wealth of multidisciplinary knowledge that includes usability and user experience, persuasion and persuasive technology, health and safety psychology. While the Mobile HCI community leads the way in studying methods and techniques to create usable apps and a positive mobile user experience, developing and deploying an effective mobile persuasive app requires to consider additional concepts, models and methodologies. For this reason, the purpose of this tutorial is to build strong bridges between the Mobile HCI and the Persuasive Technology communities, focusing on the principles and theories that must be taken into account in designing mobile apps to be persuasive, and on how to rigorously extend evaluation methodologies to properly measure the effectiveness of such mobile apps, particularly in the health and safety domains.


Emerging Research in Mobile Visualization

Time: 16.00-18.00

  • Benjamin Watson (North Carolina State University, US)
  • Vidya Setlur (Tableau Software, US)

Data visualization has become an inherent part of our daily lives - whether it is viewing the latest weather on a map, or the current company stock price. As people shift to mobiles as their primary source of information, we are faced with exploring new visuals and interfaces that are optimized for small screens and constrained input modalities.

In this tutorial, attendees will:

  • - learn why visualization is needed for mobile devices
  • - understand the unique data made available by mobile devices
  • - discuss mobile constraints for visualization
  • - compare and critique existing mobile visualizations
  • - review existing mobile visualization research
  • - examine and discuss open research problems in mobile visualization